Author: ~ Source: What is Google AMP? A 2-Minute Rundown
In terms of advertising, though, publishers don’t receive the short end of the stick like they do with link building. In 2016, AMP launched the AMP Ads Initiative to provide publishers with ads that load up to five seconds faster than before, are easier to build, have new creative formats, and are supported by over 160 ad networks and 45 analytics platforms. This has helped the Washington Post, Vox, and CNN generate the same amount of advertising revenue from AMP pages as their standard mobile pages.
With AMP’s soaring popularity, it might seem like Google has gained even more control over internet publishers, especially content creators who write for the mobile web. But marketers must remember that AMP can load their web pages faster than ever before and, in turn, give their audience what they truly crave: instant access to content.