Author: Mala Sharma ~ Source: Premiere Rush CC Solves the Content Velocity Needs of Experience Businesses
As technology becomes increasingly accessible, there’s a greater opportunity for people to become creators than ever before. Camera phones are becoming more powerful and cloud platforms are making it possible to create anywhere — it’s a great time to be a storyteller — especially a video storyteller.
Over the last few years, video has rapidly grown and dwarfed other content that is being shared and consumed. Consumers have an insatiable appetite for more content; the number of digital video viewers in the U.S. is projected to surpass 236 million by the year 2020, according to Statista.
Case in point: I recently spent an afternoon with my eight-year-old nephew, who expressed interest in starting a YouTube channel to share his Fortnite tips and tricks. He said, “Auntie, I have to build a YouTube channel because then I’ll become famous and create a portfolio to get accepted into Stanford someday.” Clearly, not all eight-year-olds know about Stanford or are thinking about ways to get in to college. I can only speculate that having an aunt working in Silicon Valley has colored his thinking!
Nevertheless, my nephew’s interest speaks to a broader interest in video content creation. One only need visit VidCon, the annual online video and digital creators conference, once to get a sense of the broad interest in video creation. And Adobe is committed to giving this whole new wave of online video creators the right tools for content creation.